Getting started

Getting started

When you start as a Novus Customer, you have a 15% discount from the recommended retail price of all Forever’s products as well as the opportunity of selling to others. You buy Forever’s products directly from the company at the Novus Customer Price, and can then sell them at the recommended retail price, leaving you with the profit.

You can also choose to move through the Marketing Plan. By qualifying at each step, you receive a reward from Forever in the shape of an increasing monthly bonus. Each step on the Marketing Plan is achieved and measured in Case Credits (or CCs), a Forever worldwide system used to define a value for each product.

The step following Novus Customer is called Assistant Supervisor, which you qualify for by having a turnover of at least 2CCs within a maximum period of any two consecutive months. However, most Novus Customers choose to achieve this by buying a Start your journey pack with their first order, a combination of the most popular product lines, at a reduced special price, and complete with a free business-building pack of literature and training material.

Indeed, the clear majority of people wishing to build a business with Forever start by simply registering and buying the Start your journey pack. Another way of becoming a Novus Customer account is purchasing a C9 for £93.88 or a variety of products worth a minimum £100 and maximum £200. You will receive free delivery & 15% discount with your first order.

Once you are an Assistant Supervisor, you will be entitled to buy products from Forever at the standard Wholesale Price of 30% below the recommended retail price, and ‘receive a further 5% net discount of each product.’


As an Assistant Supervisor, you have the right to sponsor (introduce) Novus Customers and show them how to build their business, ‘Receiving 15% Novus Customer profit on the purchases on personally-sponsored Novus Customer, plus a further 5% Novus Customer bonus on the purchases of personally-sponsored Novus Customers’. When the productivity of you and your team results in a total turnover of 25CCs within a period of any two consecutive months, you have reached the next level of the Marketing Plan, Supervisor.

As a Supervisor, your personal net discount of 5% has now increased to 8% and the company also pays you a 3% team leading bonus for helping Assistant Supervisors with their businesses, and8% Novus Customer bonus on purchases of personally-sponsored Novus customers, providing you are 4cc active for that specific month’. In the beginning, this doesn’t amount to much, possibly £200 - £300/€240 - €360 a month, but perseverance and patience allow this monthly amount to grow. Furthermore, you are now on course to achieve the next level of the Marketing Plan, Assistant Manager, requiring a turnover of 75CCs within any two consecutive months, from you and the ones you are helping.

Time and commitment

Being an Assistant Manager, you are well on your way in learning how to be an effective leader. Your personal net discount now increases again to 13%’and you could potentially receive a team-leading bonus of 5% or 8% depending on your downline’s level in the marketing plan & if you are 4CC active personally that specific month. ‘Sometimes, your income at this stage can be quite modest, typically £500 - £700 / €600 - €800 a month, but in principle, you are investing your time and commitment to lay down firm foundations for what has yet to come. This is not unlike what happens in setting up a traditional, independent business, except that in a traditional business, you would normally have to invest a significant amount of money ‘hoping’ for a profit.

In Forever, you don’t invest a lot of money and you typically don’t have to spend more than a couple of years working part-time, until you are able to quit your job and live on the Forever business if you want to.

For most people, this will require reaching the Manager level, achieved when you and your group have a total of 120CCs within any two consecutive months ‘and you are 4CC active for each qualifying month.’ Your net discount takes its last increase to 18% per product’ and your Team-Leading bonus also rises meaning you could earn an extra 5% - 13% depending on your downline level and you are 4CC active for that specific month.’, typically yielding £800 - £1,500 / €960 - €1800 a month.

Your most important task

Manager is a very important and rewarding step in the Marketing Plan. Managers continue to build their businesses, but can also focus on helping others to also achieve the Manager position. This is known as a Leadership Bonus’ For this, you are rewarded by the company with bonus override income percentages of 2% - 6% on those Manager businesses.

These bonus override incomes can typically yield £25,000-£100,000 / €30,000 - €120,000 or more, even tens of thousands a month.

When you help others to become Managers, you will be recognised as Senior Manager (2 personally introduced and developed Managers), Soaring Manager (5 Managers), Sapphire Manager (9 Managers), with bonus override percentages of 3% - 7%, Diamond Sapphire Manager (17 Managers), and another increase in bonus override percentages of 4% - 8%, Diamond Manager (25 Managers), with yet more percentages of 5% - 9%, and so on.

These methods of earning provide a vehicle to a semi-passive and secure walk-away retirement income.

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